OUR STORY
HOW IT ALL BEGAN
In the 1930’s our space was a popular pharmacy and lunch counter. Known around town as Oriental Drugs, some would say it was the epicenter of Milwaukee. That is, until 1995 when Oriental Pharmacy shut its doors for good.
Afterward, it was home to several restaurants, the last of which closed their doors in March 2017.
That’s where New Land Enterprises came in with a new vision.
THE MOMENT OF INSPIRATION
“We believe only a food hall can come close to replicating the energy and vibe of Oriental Drugs,” said Tim Gokhman, Managing Director of New Land Enterprises, “In researching the history of Oriental Drugs, I truly understood the visceral importance of that institution to the neighborhood. As a result, I realized that a single concept cannot be what Oriental Drugs was – a place that was so many things to so many people, offering a place for the community to engage.”
CROSSROADS COLLECTIVE ARRIVES
As a food hall, Crossroads Collective harnesses the creativity, energy and authenticity of eight locally and independently owned restaurants all under one roof.
Its shared resources allow chefs and restaurateurs to bring their visions to life, and bring new flavors to Milwaukee’s East Side.
